Our writers are creative and passionate, with direct experience in the medical and dental niche. You can feel confident that all of your site’s copy will reflect the voice of your practice. We focus on connecting with the patient, using relatable content, and, most importantly, encouraging that first call to book an appointment.
Compelling original content speaks to your readers’ emotions about their smiles while providing valuable information about what to expect at their first visit and through the years.
Benefits of custom content:
- Encourage increased traffic and website growth with 100% original, compelling content
- Support your practice’s culture and philosophy
- Stand out among both general and specialty dental practices in your area
- Establish authority in the dental field by educating patients
- Complement your social media, paid advertising, and email marketing
- Consistent and reliable quality for ongoing content
Our Custom Copywriting Process
You will work closely with one of our experienced copywriters with extensive knowledge of both general and specialty practices in the United States, Canada, Australia, and the United Kingdom.
- Complete a copywriting questionnaire to identify your practice focus
- Your copywriter will research your local area and the nearby competition
- Set up a conference call with your copywriter to determine your style, language, and target demographic to use in your writing
- Review a copywriting sample with a chance to make changes to the details and style, if needed
- Review the final product and make any edits before your site goes live
- Developing a working relationship with your copywriter is beneficial, as they help you express your voice and speak to the patients who are searching for you.